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0. Complete issue
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- 1. Analysis of Strategic Management
in Small and Medium Business
Organizations in Graphic Industry
- Pages: 7-12
- Lili Boshevska,
Ilija Jolevski
- Abstract | Download
Abstract
Graphic industry as a field of work and a field of study offers ability for
economic growth of every country or region. The increase in competition
and the development of the market method of prediction, increase the need
for business organizations to continuously observe their own position. Faced
with a variable, turbulent and complex environment, the business organizations adopt strategic management, and modern managers, especially those
in top management, have to possess knowledge and skills of the concepts
and application of strategic management.
In this paper the case method, as a method used in strategic management,
will be applied as a general approach of strategic analysis in creating strategy map for businesses in graphic industry.
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2. Degradation of Dual Image for
Visual and near Infrared Spectrum
at repeated CMYK/RGB Rendering
- Pages: 13-16
- Darko Agić, Ivana
Stanimirović Žiljak,
Ana Agić, Nikolina
Stanić Loknar
- Abstract | Download
Abstract
A near infra red (NIR) designed image is a dedicated image containing additional information in a spectral domain between 700 and 1000 nm. Throughout management in visual spectrum z-parameter properties of selected separation or custom dyes are adjusted for NIR visualization. If such reproduced image is rescanned, Z-parameter properties of a CMYKIR designed image vanishes, or is seriously damaged.
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3. Legibility based on differentiation
of characters: A review of
empirical findings fundamental
for the type design practice
- Pages: 17-27
- Uroš Nedeljković, Irma
Puškarević, Bojan Banjanin, Ivan Pinćjer
- Abstract | Download
Abstract
The purpose of the study was to analyse findings in the field of the pattern
recognition, visual word recognition and legibility ofgraphemes. The paper
focuses on the most significant findings for comprehending the function of
the graphemic characteristic during word and letter recognition. The aim
of the study, as it is presented in the discussion part, was to analyse the
factors which have induced inconsistencies between the findings acquired by
confusion matrix, as well as to compare findings which continually lead type
scholars to progression.
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- 4. Aplicability of golden ratio rule
in modern product design
- Pages: 29-35
- Darko Avramović, Gojko
Vladić, Nemanja
Kašiković, Pinćjer Ivan
- Abstract | Download
Abstract
This paper presents research regarding application of golden ratio rule
in field of product design. The rule was applied to the design on vacuum
cleaner, as it is a common and widely spread product. The aim of this paper
is to research possibilities of applications of the rule in modern design. In
order to determine consumer's subjective aesthetic judgment of products
designed by directly applying golden ratio rule, one vacuum cleaner was
designed in that manner. Results for consumer's subjective aesthetic preference were compared to results for other differently designed vacuum cleaner
models present in the market today. Factors used were age, gender and
level of education of participants (typical consumer). The results showed no
statistical influence of age or gender factors. Statistically significant differences were noticed for level of education factor, between participants with
high school diploma and university diploma. It was observed that product designed using golden ratio rule received higher marks regarding aesthetics in
case of participants with university diploma. It can be concluded that golden
ratio rule can be applied in field of product design, equally successful as in
the other art fields where it is commonly used, but consumer demographics
must be taken in to consideration, especially education level.
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