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0. Complete issue
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- 1. Combining product and packaging design for increased added value and customer satisfaction
- Pages: 5-15
- Theoklitos Vasileiadis, Anastasios Tzotzis, Dimitrios Tzetzis, Panagiotis Kyratsis
- Abstract | Download | View
Abstract
Current paper shows an analysis of the conceptual design of products
and packages that correspond to requested customer needs. A number of
research tools, marketing/branding principles and product development
techniques are presented. This study is an analytical demonstration of the
whole design process from the concept to the final 3D rendered models
with the use of a number of tools and methodologies i.e. mind maps,
mood boards, sketches. In other words, it is a combination of marketing
and designing principles that transformed the raw data received from
customers into 3D CAD (Computer Aided Design) modeled products; a set
of sportive sunglasses paired with a hand-watch from the same product
family and a set of classic sunglasses with a casual hand watch. Finally,
this project can be considered a blend between theoretical and practical
methods that have been chosen and practiced after extensive research.
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2. Eco-mark on product packaging and its effect on the perception of quality
- Pages: 17-24
- Dorotea Kovačević, Maja Brozović, Katarina Itrić Ivanda
- Abstract | Download | View
Abstract
The aim of the study was to investigate whether the eco-mark on the product
packaging influences the perception of the product and the attractiveness
of its packaging. In the first experiment, we tested three packaging
designs (i.e. without eco-mark, with a standard Croatian eco-mark, with
a redesigned eco-mark) using a rating scale for the measurement of perceived
quality and a selection task for the measurement of participants’
preferences. In the second experiment we manipulated the position of the
eco-mark (i.e. in the center and in the corner) and tested its influence on
the perceived quality and the attractiveness of the packaging. The results
showed that the participants preferred packaging with the eco-mark,
regardless of the variations in its design. The location of the eco-mark in
the corner was better rated than in the center of the packaging, which
indicates that people’s perception of the packaging seems to be more influenced
by the positon of the eco-mark than by its design characteristics.
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3. Colorimetric analysis of scanned continuous-tone color images in a Color Managed Digital Photo Printing Workflow (CMDPPW)
- Pages: 25-37
- Haji Naik Dharavath
- Abstract | Download | View
Abstract
The purpose of this study is to determine the influence of Color Managed
Workflow (CMW) on digital color photo printing. In a CMW, a device profile
represents the color characteristics of a device (monitor, scanner, and printer)
to be used in the printing workflow. The experiment analyzed the effect of
device profiles on scanned and printed continuous-tone color images. The
guiding objectives of this study allowed testing of an accepted color management
practice to gain a better understanding of the presumptions associated
with the application of device profiles. The experiment examined two groups
of images [scanned (K1) and printed K2 (K = 2)]. The conclusions of this study
are based upon an analysis of colorimetric data, visual assessment, and associated
findings. The data from the experiment revealed that very minor color
differences were found between the two groups of photos. The colorimetric
data suggests that integration of device profiles is important in a CMW as it
allows the process to obtain accurate output colors for a desired purpose.
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- 4. Global interactive media design industry’s sectoral analysis on interactive media awards
- Pages: 39-53
- Lutfu Kaplanoglu, Ilkan Devrim Dinc
- Abstract | Download | View
Abstract
Interactive Media Design Industry continues to manipulate and rearrange
the dynamics of entertainment, education, production and consumption and
some similar topics in the general media. As an important new formation,
“Interactive Media Awards” continues to give awards and helps us to make
observations about the trends of the industry since 2006. This formation
surveys all kinds of projects that have been made by Interactive media
companies all over the world. It gives awards in two different sections and
it is quite sufficient to analyze the general trends of the industry. These
awards are very well recognized internationally. That is why it is possible
that the research about that work line might find an important place in
international academic circles. All over the world, the award winning from
2006 in the sector of Interactive Media had many contributions to the
World. After analyzing all the data from award winnings in the chosen
areas basically shows that Turkey has a very important part in the field.
In a lot of different areas Turkey made very important accomplishments
when it comes to Interactive Media. Both Design aspects and advertisement
part of the field was used very efficiently. Turkey shows its improvement
in the area with shown statistics and its development trend goes higher
according to time. The findings of this research will possibly guide the future
projects and might also add value to the education model of universities.
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