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0. Complete issue
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1. The implementation of polycaprolactone (PCL) as an eco-friendly material in toy design development
- Pages: 5-17
- Muhammad Jameel Mohamed Kamil, Sarah Aliya Shaukat
- Abstract | Download | View
Abstract
Due to a substantial impact of hazardous materials in toy design, numerous
toy companies have opted for an eco-friendly toy by promoting a legacy
of innovation rather than waste and degradation. Furthermore, one of
the most significant polymers for being recognised as a safe toy material
is Polycaprolactone (PCL). However, in Malaysia, the study of Malaysian
parent’s level of awareness in buying eco-friendly toys, their behaviour in
purchasing and managing toys at home, as well as the preferences of play
type for their children, is not widely discussed. Thus, forty (40) Malaysian
parents have participated in an online survey conducted by the research
team. The result of the study found that most Malaysian parents has a low
level of awareness in buying eco-friendly toys for their children, lack the
skills needed in handling broken or unused toys, and have selected criteria
to be considered when purchasing a toy. Furthermore, a set of semiworking
toy design was successfully developed using PCL as a proposal for
potential future development and production. It is hoped that the outcome
of this study will contribute to inspire future toy designers to account for
Malaysian parent’s preferences when developing eco-friendly toys.
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2. Masculinity in Advertising: The power of Verbal Cue
- Pages: 19-27
- Uroš Nedeljković, Irma Puškarević, Nace Pušnik
- Abstract | Download | View
Abstract
The portrayal of men in print advertisements has been less attentive subject
in comparison to woman depiction analysis, even though research on gender
advertising has increased over the last decades. This paper examines the
effectiveness of print advertisements in which the visual ad register was developed
at the level of the “iconogram” of a muscular mesomorph. Comparing
the findings of numerous studies which indicate less affective response
towards the images of nudity of the same gender, a hypothesis was proposed:
the effectiveness mediator of advertisements is the verbal cue of the
advertisement when a universal quantifier of muscular mesomorph is being
used. In the first study, we conducted the content analysis to target the most
frequent representation of a man in advertisements for health and beauty
products. The second study was designed to test the proposed hypothesis
using photographs from International Affective Picture System database.
The stimuli were in a form of advertisements designed for the purpose of
research combining IAPS images and the verbal cue. The experiment included
100 male students aged 20 to 31. Overall, our findings confirm negative
response to male pictures (ads without verbal cue) when the figure is not
fully dressed. However, we discover that visual register significantly affects
the increase self-reported positive valence ratings, in health and beauty ads
for men when they are depicted as iconogram of muscular mesomorph. This
study contributes to our understanding of how male consumers respond to
same-sex imagery in print advertisements when there is not fully dressed
muscular mesomorph depicted.
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3. Using artificial intelligence for predictive eye-tracking analysis to evaluate photographs
- Pages: 29-35
- Jure Ahtik
- Abstract | Download | View
Abstract
The goal of the study was to determine how close the eye-tracking results
predicted by the AI model are to actual measurements and whether they can
be used in scientific research or in real business cases. The study was based
on a carefully prepared photo database of 30 photos of varying complexity
and colour. The photos were shown to 110 participants (age and gender
evenly distributed), and eye-tracking device (Tobii X120) was used to measure
how the photos were viewed. In comparison, the same photos were
tested using an AI-based application (Expoze.io). The final results show the
comparison between the heatmaps and transparent gaze visualisations of
the collected data with the two used measurement methods. Suggestions are
made in which cases and how the two described methods should be used.
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4. Fast mosaicing method based on image resizing pre-processing
- Pages: 37-47
- Abderrahmane Laraqui, Mohammed Laraqui, Abderrahim Saaidi
- Abstract | Download | View
Abstract
In recent years, mosaic images have found great success thanks to the
increasing development in the field of imaging as well as the technological
evolution of computer systems (camera, mobile, etc.). Mosaic images
are obtained by merging several images of the same scene. The process
incorporates several steps, each of which requires resources and execution
time depending on the size, quality and resolution of the images used.
In this paper, we propose a new image mosaic method that significantly
reduces the execution time. The idea is to apply the stages of registration
and search for the best inliers, necessary for the calculation of the
geometric transformation, to the miniature of images. This allows the
minimization of the overall processing time without altering the quality
of the results. The experiment, on a database of images, shows that the
proposed algorithm provides rapid results compared to similar methods.
Also, we have extended our method to generate 360° panoramic images.
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